Labels and stickers are a great way to make your product stand out on the shelf. They can also be used for branding or promotional purposes, as well as for labeling products with instructions or warnings.
There are a million ways to create the right label for your business. But, there are also some pitfalls you want to avoid when it comes to designing your own sticker sheets and labels.
But do not worry. All of these mistakes can be easily avoided by taking a bit of time to plan ahead and choose the right label for your product. So, here are 4 common mistakes and how to avoid them:
1. Not using the right type of adhesive
The first step in avoiding this mistake is to determine what kind of surface your label will be sticking to. The smoother the surface, the weaker the adhesive can be.
To be sure, opt for a medium-strength pressure-sensitive adhesive. These are the standard for most labels and simply mean that your stickers will stick once you press them onto the surface.
If your intended surface is rough and uneven, make sure to reach out to your professional vinyl sticker maker of choice first.
2. Not taking the time to measure
The second step is to take accurate measurements of both, your product and the area you want your stickers to cover. This will ensure that the label fits perfectly and is in proportion with your product.
We often see labels that are too small for the intended use. While a smaller label is surely cheaper, it, unfortunately, does not leave the lasting impression a good product label should.
3. Not considering the shape of the label
Ordering custom labels means you can design every label you can think of. It also means that we have to think of everything. This includes the shape of your product labels.
Did you know that there are many more options than just a standard square or rectangular label? Instead, you can have your stickers and labels custom shaped. Look for die cut stickers or labels if that is what you are after and add some visual interest to your products.
4. Not proofreading before printing
The final step is to always, always, always proofread the label before you print it. We cannot stress this enough. Little mistakes are much easier (and cheaper) to correct before your design is printed.
Many label printers offer free design proofs for you to do just that before your design is sent to print. This will ensure that there are no mistakes on the label and that you are happy with the end result.
By following these steps, you can avoid the mistakes that people often make when using custom labels and stickers for product labeling. And now it is your turn. Let us know what you will be creating next in the comments below