The Body Shop Has Launched Its New Outlet Named ‘Pulse’

September 28, 2012 10:47 am Written by , , , ,
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The Body Shop has launched its new outlet named ‘Pulse’.where the special celebrity guest Faakhir  was invited. In the opening of pulse Faakhir shared his thoughts being a user of The Body Shop. A cake cutting ceremony was held to mark this moment memorable.

The Launch was attended by Reporters from Print & Electronic Media, exclusive customers, Editors and along with very well famous celebrities Bushra AnsariNadia Hussain, Ayesha Umer, Nazia Malik, Zeba Ali, Saifee Hassan, Mona J, Kiran Khan, Samraa Humayon, Nadia Faisal, Faisal Qureshi, Shahnaz Ramzi, Kauser Ahmed, VJ Yusra, Mahum Javed, & Madiha Malik…

The concept of The Body Shop Pulse is to feel good, look good and do well. The Body Shop Media Representative Anita ali said: “We know that our brand delivers more than beauty. our products truly contain heart as well. Today, we are looking to a future where our vision of beauty can be experienced by new generation of Pakistan for whom it is all about looking good, feeling good and doing good”.

Pulse is an interesting Store concept. This new concept reflects the core values of The Body Shop more highly and there are some very interesting facts which cannot be ignored which are:

  • Pulse store aims at reducing store impact on environment even further by replacing fluorescent lights in the fixture with LED strips. As per their researches, Pulse outlet energy consumption is reduced by 25% .
  • All the fixtures and wooden material used inside the stores are approved by the Forest Stewardship Council (FSC) and that guarantees that the trees harvested are the one that regenerates naturally.
  • From ingredients to the final products, none of them are being testing on animal and they are 100% vegetarian (or Halal).

Here we are sharing some of the pictures of the The Body Shop “Pulse” launch

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